Cloud Gazers
Brand Values
Aspirational, Sympathetic, Visionary
Event Branding
EDGE, a new climbing gym in the Shawangunk Mountains of upstate New York, is hosting an event for the upcoming autumn season. It is aimed at a global audience of climbing enthusiast at every age and level. The event reflects the maturation of the sport as it merges it’s own rebellious, risk taking and adventurous history with a segments of fitness, wellness and business culture.
My Design Responsibilities
Image Treatment
Copy
Typography
Ads
Image Credits/Appreciations:
Open Source Images
Elahe Motamedi & Jeremy Bishop - “Foot of the Mountain”
Eberhard Grossgasteiger & Tobias Tullius - “Reaching the Peak”
Cottonbro Studio & Tomas Meson - “The Old Man and the Mountain”