MERU

Meru is mythical mountain and significant metaphorical motif in the common mythology of the location of the business.

Brand Values/Visual Keywords:

Sensual, Mythical, Vision / Focused, Ascendant, Contrast

Corporate Business Brand

Located in Rajasthan, (Northwest India) Meru is a luxury hotel and events center built into an ancient ruin. The ownership aims to have the location become a global hub modeled on Davos or Aspen.

Design Challenge

MERU is a new business in a novel location competing with an established sector appealing to an international audience.

My Design Responsibilities

• Brand Identity

• Typography

• Logo

• Color Palette

• Image Treatments

• Graphic Elements

• Tone of Voice